The Strategic Role of Encompass Marketing

Enhancing your customer’s experience for sustainable results.



Marketing enablers are driving Customer Centric Organizations.

Translating the 8 Customer Centricity drivers...Into tangible deliverables.

..And orchestrating them along each stage of the customer experience journey.

That's the essence of Encompass Marketing!

Encompass Marketing: Aligning Marketing Enablers with the eight Customer Centricity Drivers

Traditional Marketing Role

Traditionally, the marketing function has been responsible for a number of Customer-Centric enablers such as: customer research and segmentation; brand positioning and service concept; e-commerce and loyalty management.

Strategic Role of Encompass Marketing

Today, the core strategic role of Encompass Marketing is to ensure that all marketing enablers are aligned with the 8 Customer-Centric drivers and firmly embedded in all organizational functions.

Customer Insight

Encompass Marketing is optimized when all organizational activities are based on data-driven customer insights, including big data CRM management, and AI (e.g. machine learning and ANN).