Enhancing your customer’s experience for sustainable results.
That's the Strategic Role of Encompass Marketing.
Marketing enablers are driving Customer-Centric Organizations.
Translating the 8 Customer Centricity drivers into tangible deliverables and orchestrating them along each stage of the customer experience journey.
That's the essence of Encompass Marketing!
Encompass Marketing: Aligning Marketing Enablers with the eight Customer Centricity Drivers
Traditional Marketing Role
Traditionally, the marketing function has been responsible for a number of Customer-Centric enablers such as: customer research and segmentation; brand positioning and service concept; e-commerce and loyalty management.
Strategic Role of Encompass Marketing
Today, the core strategic role of Encompass Marketing is to ensure that all marketing enablers are aligned with the 8 Customer-Centric drivers and firmly embedded in all organizational functions.
Encompass Marketing is optimized when all organizational activities are based on data-driven customer insights, including big data CRM management, Customer Data Platform, and AI (e.g. machine learning and ANN).