Disruptive New Hospitality Venture

New Ventures

NPV: USD29Mn Based on terminal value of USD 60Mn after five years


Dhiafa.com is a disruptive hospitality platform tapping into unserved needs of consumers and hospitality operators.

Situation - The Saudi Arabia 2030 vision is offering very attractive opportunities in reference to inbound Umrah tourism with the majority of the 1.8Bn Muslims coming from Asia. In addition, the upcoming upper/middle income classes in Asia, combined with increased travel and mobility, will have its impact on the short and long term accommodation many GCC markets, and Dubai specifically. Taco Nieuwenhuijsen, CEO of eMs, is the principal founder of Dhiafa.com and the inventor of the hospitality concept.

Solution - Dhiafa.com is an actual example of a disruptive hospitality platform that is answering the specific needs of these travel segments. In addition to its revolutionary technology, it will align consumer needs and hospitality operator goals in a much better and transparent fashion than offered today.

eMs Contribution - Initiated the market assessment│articulated the vision and ambition│delivered the complete business plan including the consumer research, competitive benchmarks, and new product concept development, all the way up to the investors deck.

Currently, we are approaching investors to make this ambition a reality.