Our Value Added Services Portfolio

Services designed to boost your performance!

Our expertise encompasses the complete spectrum of customer-centric disciplines and finds its foundation in repetitive successful application and implementation in a variety of settings.

Each situation requires a different approach. Therefore, we tailor our expertise according to your specific requirements.

With over 30 years of combined business results delivery and consultancy experience we are very well equipped to deliver the value added you are expecting. Depending on your situation and expectations, we will jointly design the right solution bringing you the right value for money.

Strategic Planning Solutions

Corporate Strategy

  • Situation assessments, incl. market life cycle and business portfolio analysis.
  • Competition benchmarking and competition intensity assessments.
  • Internal strategic reviews, incl. McKinsey 7S model.
  • Articulated strategic initiatives, including key result areas (KRA’s).
  • 3Y business plans, incl. one year tactical programs and budgets.
  • Balanced Scorecard and KPIs.
  • Program delivery.

Brand Strategy

  • Associative maps.
  • Brand perceptual maps.
  • Brand positioning study design and project management.
  • Brand (portfolio) strategy articulation.
  • House style manuals.
  • Customer touch points translation.
  • Program delivery.

Product & Experience

  • Customer value propositions.
  • Service Concepts.
  • Concept experience / product design.
  • Service value chain design.
  • Identified supplementary services, incl. differentiators.
  • Service positioning guide.
  • Product and service implementation strategy.
  • Competency management matrix.
  • Determination of potential uptake.
  • Program delivery.

Process (Re)engineering

  • Value chain analysis, including customer experience process.
  • Assessment actual processes, incl.employee engagement and customer satisfaction.
  • Design of concept, operational processes and flow charts.
  • Establishment of standard operating procedures (SOPs), key performance indicators (KPIs) and service-level agreements (SLAs).
  • System and platform architecture design.
  • Program delivery.

Market Entry & Growth Solutions

Marketing Strategy

  • Market research, incl. consumer research, competition benchmarks.
  • Internal and external assessments.
  • Segmentation and targeting
  • Product proposition.
  • Articulated 3Y marketing strategy.
  • Marketing-mix strategy.
  • Marketing tactics, incl. price-mix, channel-mix, comm.-mix
  • Program delivery.

Business Development

  • Market exploration canvas.
  • Business situation assessment.
  • Risk/opportunity analysis.
  • Articulated entry strategy.
  • Operationalization plan.
  • Program delivery.

New Ventures

  • Business idea, concept and model.
  • Concept tests and pilots.
  • Organization set-up.
  • Business model canvas.
  • Business plan + 5 year financial planning.
  • Operationalization plan.
  • Program delivery.

Retention and Loyalty

  • Database assessment and data insight analysis.
  • Consumer (satisfaction) evaluation.
  • Lifetime value (LTV) determination.
  • Loyalty concept design and implementation strategy design,
  • Retention strategy articulation.
  • Program delivery.

Digital Solutions

Omnichannel CRM

  • Customer interface process design.
  • Circle of contact design.
  • Customer segment service strategy.
  • Customer interface design.
  • Operational customer services strategy articulation.
  • Alignment of customer touch points.
  • Customer insight formulation.
  • CRM system design.
  • Program delivery.

Digital Marketing

  • Identification and design of customer touch point interfaces.
  • User interface (UI) and user experience (UX), look & feel design and copy writing, incl. engagements scripts.
  • Search engine marketing (SEM).
  • Social media marketing (SMM).
  • search engine optimization (SEO).
  • Program delivery.


  • Buying process analysis.
  • Buying decision-making process design.
  • Funnel design and management strategy.
  • Customer touch point proposition presentation.
  • Conversion Rate (CR) management and optimization.
  • Operational CRM design.
  • Program delivery.