Create a 360° Market Perspective balancing Opportunity and Risk


Delivered Studies and Assessments

What is the risk of conducting strategic planning without substantiated contextual assessments?

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Strategic Assessments

What We Do

We help establishing a 360° view of the business context by means of a variety of strategic assessments.

While creating a holistic perspective of the internal -and external environment we always seek a balance between accuracy, relevance, and time.

Scope the Project and Data Collection

Before starting the process of data collection and transformation, it is essential to exchange thoughts and ideas regarding your requirements and their implications for the various aspects of the assessment in terms of time and effort required to collect, process, and transform data into high quality models that provide you with new strategic insights.

The second crucial step of the strategic assessment is data collection. Depending on the available resources - time, people, and budget - we collect the necessary information by means of secondary sources, or when required, we conduct primary research to ensure we reach a sufficient level of information accuracy.

Transform Data, Develop Analysis Models and Diagrams

As a third step, we transform data into information that provides new insights enabling you to draw essential conclusions, to develop scenarios, and articulate strategic options.

Depending on your needs and ambition level, we use various strategic analysis tools and models to provide relevant situational insights in a schematic fashion.

Examples of typical strategic models and diagrams are:

  • The market/product life cycle diagram.
  • The McKinsey MABA-matrix.
  • Porter's Five Competitive Forces.
  • The PESTL analysis framework.
  • The McKinsey 7S Model.

Business Process Benchmark

What We Do

We help to overcome the challenges that come along with value added benchmarking for performance improvement.

While assessing other organizations, we unravel the underlying drivers of business performance. Examples are: level of essential competencies and skills, the level of customer-centricity, brand position strategies, level of process quality, or customer journey success factors.

Benchmark Scoping

Before starting the benchmarking fieldwork, we firstly determine the depth and breath of the benchmark scope in order to focus on relevant data collection and information sources.

Depending on your issues, needs, and business context, we firstly help you to determine achievable goals, the metrics used, and the strategy applied to conduct a sensible and feasible benchmark.

Conduct Field work and Collect Data

As a next step and along the agreed metrics, we articulate the benchmark fieldwork and the data collection methodology.

Initial data collecting will be done through secondary research. We are specialized in identification of data sources at a global scale. When required, we will conduct primary research to ensure we achieve a required level of data accuracy.

Perform Gap Analysis

Once the data is collected and converted into usable information, the time has come to identify potential performance gaps and to reveal underlying root causes.

Action Performance Improvements

We also provide support in the development of short term action plans to narrow the gap by means of operational improvements.

Secondly, we guide you with the institutionalization of best practices by integrating them in your strategic plans, business processes, and procedures.

Competition Intensity Assessment

What We Do

We provide support in determining your current and future competition intensity and its possible consequences for your business.

Understanding Your Needs

To agree on the required approach, we firstly have to gain a sound understanding of your concerns and/or needs. By means of one or two joint interview sessions we will jointly arrive of a clear problem definition.

Determining the Study Approach

As a second step, we share our approach of the study and the desired outcome in terms of strategic insights and options. The approach formulation includes aspects such as timelines, project team members involved, required internal support, and possible out of pocket expenses related to data collection.

Data Collection and Modelling

During the third stage, we will use various internal and external sources to collect the data that we are using as input of extensive information packages describing your sector from a competition perspective.

Once all information is structured, we will develop the models and diagrams helping us to understand the current and future competition intensity and the consequences for your business context.

Strategic Reviews

What We Do

We are delivering strategy status reviews by means of unbiased methodologies varying from one-day review sessions, to 360° holistic assessments based on the 7S-model.

Agreeing on the Outcome

As a first step, we conduct one initial session with the leadership team to jointly set the goal, to agree on the approach and requirements, and to collectively arrive at a feasible ambition level.

Setting the Baseline

Once the ambition level is agreed upon, we will review the previously articulated generic and functional objectives and strategies. The more objective metrics were articulated, the easier is should be to assess the achievements to date. Once provision here is that the actual results related to the set objectives have been measured on a regular basis.

Inventory of Metrics and Data

Based on the agreed ambition level, we will collect available metrics and data helping us to understand the actual situation and status of past strategic initiatives. The fieldwork includes interviews, assessments, data collection and possibly external research when measurable results are not available.

In the case we agree on a qualitative strategic review session with relevant internal stakeholders, we will structure, organize, and facilitate the complete session as well.

Conclusions and Feedback

As a final step we draw conclusions from our findings and provide you with a structured and substantiated report.