Customer Centricity

For Superb

Customer Journeys

Welcome to the partner network of

Encompass Marketing Solutions

For leading organizations, we deliver customer-centric change through customer journey mapping, brand journey design, business process re-engineering, and reshaping operating models.

Why is continuous Brand Journey enhancement more important than ever before?

On a daily basis is your brand affected by other brand journeys

Due to the ongoing digitization of daily life, banks, airlines, and consumer durables share 20 times more brand touchpoints than 15 years ago.

  • Over 70% of prospective customers check online reviews before making a purchase decision.

  • Moreover, each positive experience is a building block for customer satisfaction, loyalty, and brand advocacy.

  • Hence, it’s imperative to improve your customer’s experience journey every single day.

  • How? By making your customer journeys the center point of your activities and developing a Customer-Centric organization culture.

Contact us for a tailored perspective on how you can further optimize your customer journeys.

Position the Customer Journey at the Center of your Activities... that's the essence of a Customer-Centric Culture.

The Customer Journey as the Center Point of your Organization

Benefit from significant performance gains at each stage of the Brand Journey.

  • Present at each stage of the customer lifecycle relevant and personalized information, products, and services.

  • Regardless of the occasion, offer each time a consistent and seamless brand experience throughout the complete journey.

  • And provide each customer with a personal solution when the situation asks for it.

Customer Centricity is a basis for Digitalized Customer Journeys.

  • Optimize engagement levels between customers and staff along the customer journey.

  • Grow customer value-added while increasing organizational efficiency.

  • Obtain in-depth customer-insight of each touchpoint along the customer journey by means of an integrated Customer Data Platform.

Digital Customer Journey by eMs