Customer Centricity for a Superb Customer Journey.
Bolstering your Brand Image...growing Customer Loyalty...achieving best in class Profitability.
Digitalization Means...
Digitalization Means...
Brand experiences are becoming more alike, more transparent, and more comparable.
Brand experiences are becoming more alike, more transparent, and more comparable.
The Consequence...
The Consequence...
Your brand image is increasingly affected by other brands, customer reviews, and social media.
Your brand image is increasingly affected by other brands, customer reviews, and social media.
'Today’s experience sets tomorrow’s expectation'
'Today’s experience sets tomorrow’s expectation'
Each positive experience cements the foundation of a strong brand image...
Each positive experience cements the foundation of a strong brand image...
...About 70% of consumers will leave online feedback when asked...
...About 70% of consumers will leave online feedback when asked...
...And over 60% are checking reviews before buying...
...And over 60% are checking reviews before buying...
...A disappointed customer is 5 times more receptive to alternatives than a loyal one.
...A disappointed customer is 5 times more receptive to alternatives than a loyal one.
Hence, enough reasons to embrace Customer Centricity for improved customer engagement, higher loyalty, and brand advocacy.
Hence, enough reasons to embrace Customer Centricity for improved customer engagement, higher loyalty, and brand advocacy.
Your Mission...
Your Mission...
Bolstering your brand image by enhancing the Customer Experience Journey.
Bolstering your brand image by enhancing the Customer Experience Journey.
Every single day!
Every single day!
What is the Customer Centricity Principle?
What is the Customer Centricity Principle?
Alignment of all your business activities with the experience Journey of your target customers.
Alignment of all your business activities with the experience Journey of your target customers.
"Customer Centric Organizations excel in customer engagement and loyalty, operational excellence, and best in class profitability."
"Customer Centric Organizations excel in customer engagement and loyalty, operational excellence, and best in class profitability."
The Customer Experience Journey as the center point of your organization
40% More Effective Customer Engagement
40% More Effective Customer Engagement
25% Higher Customer Spend
25% Higher Customer Spend
50% Increased Customer Loyalty and Brand Advocacy
50% Increased Customer Loyalty and Brand Advocacy
Up to 60% Higher Profitability
Up to 60% Higher Profitability
How to approach Customer-Centricity effectively?
How to approach Customer-Centricity effectively?
That depends on your specific context. Enter the dialogue to discover how also your organization can benefit from a Superb Customer Experience Journey. Contact us today for a complimentary introduction session.
That depends on your specific context. Enter the dialogue to discover how also your organization can benefit from a Superb Customer Experience Journey. Contact us today for a complimentary introduction session.
Our promise: 'Your expectations will be exceeded!'
Our promise: 'Your expectations will be exceeded!'
The Strategic Role of Encompass Marketing
The Strategic Role of Encompass Marketing
Translating Customer Centricity into tangible deliverables at all stages of the customer experience journey.
Translating Customer Centricity into tangible deliverables at all stages of the customer experience journey.
That's the essence of Encompass Marketing!
That's the essence of Encompass Marketing!