Elevate Marketing to a Strategic Level

Together with relevant stakeholders, we develop a three year's road map and a one year operational program driving an effective Encompass Marketing function. 

Depending on the business context and the ambition level, each of the beneath-mentioned stages will be thoroughly addressed, deepened, and implemented. 

At each stage, we provide our insights and views helping you to decide on the pace and level of sophistication suitable for your business. 

Jointly with the internal marketing teams, we conduct programs to deepen the expertise in segmentation and targeting. 

Firstly, we evaluate and address the applied statistical segmentation methodologies and segmentation criteria, such as demographics, ethnographics, psycho graphics, and behavioral aspects driving customer segments. 

For the purpose of enhancing segmentation and a higher effectiveness of marketing targeting we either utilize quantitative market research, AI-based software, or other statistical analysis methodologies.

Encompass Marketing is optimized when all organizational activities are based on data-driven customer insights, which include big data, data-based CRM, and AI (e.g. machine learning and ANN). 

We help evolving the Encompass Marketing role as such that it provides continuous customer insights with the help of scalable technology solutions.

The articulation and development of Strategic Marketing plans based on extensive Customer Insights is an integral part of our portfolio. 

We produce and/or support the production of complete plans, including generic marketing objectives and strategies, marketing metrics, marketing-mix strategies (e.g. pricing-mix strategies), and marketing tactics including off/online campaigns, sales promotions, etc.