360° Digital Consumer Purchase Journey Review
Gain in just 6 weeks a better-than-ever insight into your customer's digital purchase journey.
What Is the purpose of the 360° Digital Consumer Journey Review?
You will gain unique insights into your digital/online environment and your customer’s online purchase journeys from six complementary perspectives.
What deliverables can you expect?
Based on the gained customer insights, you will receive tangible QUICK-WINS to improve your operational digital marketing performance and EXPERT ADVICE as a basis for your omnichannel CRM, customer journey funnel, and brand touchpoints.
What insights will you gain?
Online behavioral consumer trends related to internet consumption, used devices, search subjects, buying behavior, etc.
An overview of the most popular online search topics and terms of internet users bringing context to your online business environment.
A keyword-based deep dive into one or multiple product/market segment combinations that are pivotal for your relative brand position.
An in-depth search engine result page (SERP) analysis including organic/paid results and competition intensity for the top 15 identified keyword search phrases.
Multiple customer use cases for top keyword search phrases.
A metrics-based benchmark of the e-commerce funnel performance - incl. sales conversion rates - of your brand platform and your most relevant competitors.
Examples of quick wins/short term enhancements
Improvement of your organic search engine performance by applying targeted keyword strategies that are based on consumer search insights (i.e. monthly keyword search volumes and specific search phrases).
Enhancement of your brand’s online position by balancing your digital marketing mix, i.e. organic search position, search engine marketing, and social media marketing.
Adjustment of your online content strategy (e.g. own website, social media, blogs, videos, as part of the consumer decision-making funnel.
Examples of expert advice
Functional and technical improvements of your website architecture, UI, and UX to improve the overall ONLINE customer journey experience.
Improvement of your e-commerce conversion rates by enhancing the consumer buying funnel on your website.
What is the program outline?
The program consists of six steps that follow each other rapidly, such, that the whole review is completed within 6 weeks:
Scope the assignment: product/market segment combination (PMC); digital distribution channels; customer lifecycle phases and customer journeys; competitors included in the benchmark; optional: geographic areas.
Determine what and how we measure: overview of the available internal information in relation to the marketing mix; customer segments and personas; and online performance (SEO, SEM, SMM).
Contextual online consumer research and reflection: online consumer behavior, google search term popularity, and results reflection.
Heuristic deep dive into digital customer purchase journey: a search term deep dive and search term result page analysis; consumer journey use-cases, including a performance benchmark against selected competitors.
Analyze, evaluate, and conclude: results analysis, detailed journey reports, findings evaluation, and overall conclusions.
Advice and short-term improvements: short and mid-term advice and short-term improvements.
Optional - Implement short-term improvements: prepare, roll out, implement, consolidate, measure, and evaluate results.
What does the 360° Digital consumer purchase Journey Review cost?
The program price starts as low as BHD 8,500 (ex VAT) for a complete digital customer purchase journey review.
Program prices vary depending on the number of journeys, channels, customer touchpoints, and customer segments.
Contact us today for more information
Deep dive & use case illustrations
Illustration - deep dive "most popular" search words Health - Blood pressure
Illustration - deep dive "most popular" search words Health category
Illustration - deep dive "most popular search words" drugstore assortment
Illustration - deep dive "most popular" search words Health: Medicine
Illustration - deep dive "most popular" search words Health category: Belly
Illustration - Use case Mycosan Marketing ROI calculation of the e-commerce funnel
