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Marketing enablers are driving Customer-Centric Organizations
Marketing enablers are driving Customer-Centric Organizations
Translating the 8 Customer-Centricity drivers into tangible deliverables and orchestrating them along each stage of the customer experience journey.
Translating the 8 Customer-Centricity drivers into tangible deliverables and orchestrating them along each stage of the customer experience journey.
That's the essence of Encompass Marketing!
That's the essence of Encompass Marketing!
Encompass Marketing:
Aligning Marketing Enablers with the eight Customer-Centricity Drivers
Traditional Marketing Role
Traditional Marketing Role
Traditionally, the marketing function has been responsible for a number of Customer-Centric enablers such as customer research and segmentation; brand positioning and service concept; e-commerce, and loyalty management.
Strategic Role of Encompass Marketing
Strategic Role of Encompass Marketing
Today, the core strategic role of Encompass Marketing is to ensure that all marketing enablers are aligned with the 8 Customer-Centric drivers and firmly embedded in all organizational functions.
Customer Insight
Customer Insight
Encompass Marketing is optimized when all organizational activities are based on data-driven customer insights, including big data CRM management, Customer Data Platform, and AI (e.g. machine learning).
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