eMs Members network
Together, we bring over 50 years of B2C and B2B top -and bottom line customer-centric leadership experience from airlines, finance, travel, retailing, social media, digital marketing, and consumer electronics.
The main commonality of our achievements is technology-enhanced and data-driven customer-insight.
Owner and Managing Director
Customer-Centric Change Leader in Dynamic Global Markets
Taco is a result-driven reflective change leader, bringing over 30 years of top -and bottom-line global management experience in international dynamic markets. The commonality of my multi-industry experience has always been a Customer-Centric philosophy supported by data-driven customer insight.
His credentials include the conception and successful implementation of a significant number of MNC disruptive global change programs, Internet startups, and differentiating customer propositions in passenger air travel, consumer e-commerce, and technology services.
Taco enjoys driving complex programs from a holistic contextual perspective, adding new business concepts, orchestrating functions while engaging stakeholders, aligning overlapping processes, and integrating technological solutions.
Taco is eagerly engaging with people and organizations that have the ambition to create and implement superb customer experiences for improved customer engagement, higher loyalty, and brand advocacy driving higher profits.
Senior Consultant Customer Journey Experience
Creative and strategic digital marketing manager, avid researcher, transforming data inputs into narratives for improving brand touchpoints across organizations while uplifting digital marketing, and enhancing the overall customer journey experience.
Designing and implementing personas cards and customer Journey maps for enhanced customer experience based on analytical and heuristic research related to target market segments.
Providing organizational analysis, improvement points and thorough marketing strategies, assuring client satisfaction in a fully virtual environment, often in tight deadlines, maintaining close communication on deliverables and milestones.
Managing digital media through social media marketing, email marketing, display marketing, search engine marketing, owned and earned online channels and offline marketing through content creation and management.
Creating targeted communication campaigns for specific communication target groups (e.g. rural youth, working mothers or rehabilitated inmates, across EU-funded social projects).
Launching e-commerce websites (e.g. a medical aesthetics training company in Dubai) developing branding guidelines, creating workflow marketing processes and enhancing the content creation for improved results in search engines and paid ads.
MA in Marketing & Communications from University of Bucharest, Faculty of Journalism and Communications Sciences.