Product type-specific search queries -

Use Case ‘Huawei p30 lite’

Consumer Search Query Behavior Romania

While the majority of search queries for electronics and computers in Romania are based on a retailer brand name (e.g. eMAG or Altex), a product brand name (e.g. Samsung), or a generic device (e.g. tv), the most potential search queries from a customer journey perspective are product type-specific.

Illustrative: overview top product-branded search phrases June 2020 (estimation) 

Conclusion: Identification and locking prospect customers using product type-specific search queries should be the top priority of any retailer in Romania. 

Search Query Results Page

When using the phrase ‘huawei p30 lite’ as a search query we notice that Orange is on top of the search results, and the only retailer that is using Google Ads to gain the number one position. This is potentially a very good tactic. However, eMAG is on the second row by means of an organic search result, which is offering eMAG sound commercial benefits from a financial perspective. 

Illustrative: Search query result page ‘huawei p30 lite’

Search Query Landing Page

When looking at the landing page of Orange, then there is room for improvement.

Illustrative: Landing page Orange for the search query ‘huawei p30 lite’

360° Online Customer Journey Scan For Retailing

The ‘360° Online Customer Journey Scan For Retailing’ is offering you QUICK WINS and EXPERT ADVICE regarding your online environment and your performance from six complementary perspectives, including:

For more information on the 360° Online Customer Journey Scan For Retailing, please contact Elena Cazacu - Marketing Manager / Sr. Consulting Partner Romania.

+40 728 201 776 

About eMs

Encompass Marketing Solution (eMs) is a management consulting company headquartered in Haarlem, Netherlands, with subsidiaries in Bucharest, Romania and Riyadh, Saudi Arabia. 

eMs specializes in all aspects of Customer Centricity for Superb Customer Experience Journeys, encompassing: